Landing Page Copy

Write conversion-focused landing page copy: headline, sections, social proof, CTAs, and objection handling.

5 steps15 verify checks60-90 minutesWorks with: emergent · chatgpt · claude · cursor

Start Guided Walkthrough

#copywriting #landing-page #conversion #headlines #cta

The Route

0/5 verified

Define audience and message hierarchy

Copy converts one reader at a time - pick the reader first.

3 checks 02

Write the hero section

The 5-second test happens here - clarity beats cleverness.

3 checks 03

Write problem and solution sections

Show them you understand the pain before showing the cure.

3 checks 04

Write proof, pricing, and FAQ

Trust and objections decide the conversion - handle both.

3 checks 05

Final pass: CTAs, flow, and the read-aloud test

Tighten the page into one continuous persuasive path.

3 checks

Every step ends at a Verify Gate. Do not continue until every check passes.

Context Pack

Paste this first. It briefs the AI on requirements, constraints, and the Definition of Done before your first build prompt.

Context Pack

PROJECT CONTEXT:
My landing page copy is generic and does not convert - I need copy that makes visitors understand and act.

GOAL:
Produce complete landing page copy: headline system, section-by-section copy, CTAs, and objection handling.

REQUIREMENTS:
- A headline that passes the 5-second test
- Section copy: problem, solution, how it works, proof, pricing, FAQ
- CTAs with action-specific language
- Objections identified and answered in the copy
- Copy matched to one primary audience

CONSTRAINTS:
- No buzzwords (revolutionize, seamless, empower, supercharge)
- Every claim must be concrete or provable
- One page, one primary action

DEFINITION OF DONE:
- A stranger can say what the product does after 5 seconds
- Every section has final copy, not placeholders
- Each CTA states what happens next
- Top objections are answered on the page

COMMON FAILURES TO AVOID:
- Headlines describing the category instead of the outcome
- Feature lists with no benefit translation
- 'Get Started' buttons with no context
- Copy that addresses three audiences and convinces none

Paste this into your AI builder first. It teaches the AI what you want before you give it the build prompt.