Creator Marketplace Launch

Launch a creator marketplace: solve the cold-start, seed supply, launch demand, and prove the loop.

5 steps15 verify checks2-3 hoursWorks with: emergent · chatgpt · claude · cursor

Start Guided Walkthrough

#marketplace #creators #launch #cold-start #growth

The Route

0/5 verified

Choose the cold-start strategy

Which side first, constrained where, with what promise.

3 checks 02

Recruit the founding creators

Hand-pick the first supply with an offer worth saying yes to.

3 checks 03

Prepare the marketplace for buyers

Before demand arrives: the browsing experience must feel alive and trustworthy.

3 checks 04

Launch demand into the beachhead

Take the supply to where its buyers already gather.

3 checks 05

Facilitate transactions and measure the loop

The launch succeeds when strangers transact - force the first ones and instrument the loop.

3 checks

Every step ends at a Verify Gate. Do not continue until every check passes.

Context Pack

Paste this first. It briefs the AI on requirements, constraints, and the Definition of Done before your first build prompt.

Context Pack

PROJECT CONTEXT:
I built a creator marketplace (creators offer, buyers purchase) and need a launch plan that beats the cold-start problem.

GOAL:
Produce a marketplace launch plan: supply seeding, demand activation, matching quality, and the first-transactions push.

REQUIREMENTS:
- A cold-start strategy choosing which side to seed first
- A creator recruitment plan with a concrete pitch
- A demand launch plan targeted at buyer channels
- First-transaction facilitation tactics
- Health metrics for both sides of the loop

CONSTRAINTS:
- Do not launch both sides simultaneously and thinly
- Quality of first supply beats quantity
- Manual facilitation is allowed and encouraged early

DEFINITION OF DONE:
- A committed initial supply cohort exists before demand launch
- The demand plan targets channels where buyers already are
- First transactions have a facilitation plan
- Both-sides metrics with weekly review are defined

COMMON FAILURES TO AVOID:
- Launching to buyers with three listings live
- Recruiting creators with no answer to 'why bother yet'
- Treating the marketplace as launched after a single spike
- No plan for the first 10 transactions actually happening

Paste this into your AI builder first. It teaches the AI what you want before you give it the build prompt.