Press/Announcement Page

Create an announcement page and press kit that makes your launch easy to cover and share.

5 steps15 verify checks60-90 minutesWorks with: emergent · chatgpt · claude · cursor

Start Guided Walkthrough

#press #announcement #media #pr #launch

The Route

0/5 verified

Find the story angle

Coverage needs a story - the announcement is not the story.

3 checks 02

Write the announcement

Story structure: hook, context, what is new, proof, what is next.

3 checks 03

Build the press kit

Remove every reason a writer would have to email you.

3 checks 04

Ship the shareable page

The page must look right everywhere it lands.

3 checks 05

Write the pitch email

The last mile: a short pitch that makes covering you easy.

3 checks

Every step ends at a Verify Gate. Do not continue until every check passes.

Context Pack

Paste this first. It briefs the AI on requirements, constraints, and the Definition of Done before your first build prompt.

Context Pack

PROJECT CONTEXT:
I am announcing a launch/milestone and need a page plus press materials others can easily reference and share.

GOAL:
Ship an announcement page with the story, quotes, assets, and a press kit that removes friction for coverage.

REQUIREMENTS:
- An announcement written as a story, not a feature list
- Quotable lines and founder quote
- A press kit: boilerplate, facts, logos/screenshots list
- A shareable page with meta/OG tags
- A short pitch email for journalists/newsletters

CONSTRAINTS:
- No press-release cliches ('industry-leading', 'thrilled to announce')
- Every fact must be accurate and current

DEFINITION OF DONE:
- The announcement reads as a story with a clear why-now
- The press kit contains everything a writer needs without asking
- The page previews correctly when shared
- The pitch email is under 120 words and specific

COMMON FAILURES TO AVOID:
- A wall of features with no narrative
- Missing basic facts (founded when, by whom, pricing)
- Broken or missing OG images when shared
- Pitch emails that bury the story

Paste this into your AI builder first. It teaches the AI what you want before you give it the build prompt.