Product Hunt Launch

Plan and execute a Product Hunt launch: positioning, assets, launch-day playbook, and follow-through.

5 steps15 verify checks2-3 hours prepWorks with: emergent · chatgpt · claude · cursor

Start Guided Walkthrough

#product-hunt #launch #marketing #positioning #assets

The Route

0/5 verified

Nail the positioning

Everything else derives from a sharp problem/outcome statement.

3 checks 02

Plan the gallery assets

Visitors judge in seconds - every asset must carry one message.

3 checks 03

Write the maker's first comment

The first comment sets the story and invites engagement.

3 checks 04

Build the launch-day playbook

Momentum is scheduled, not hoped for.

3 checks 05

Run the pre-launch checklist

Catch the embarrassing misses before going live.

3 checks

Every step ends at a Verify Gate. Do not continue until every check passes.

Context Pack

Paste this first. It briefs the AI on requirements, constraints, and the Definition of Done before your first build prompt.

Context Pack

PROJECT CONTEXT:
I built a product and want to launch it on Product Hunt with maximum impact.

GOAL:
Produce a complete Product Hunt launch kit: positioning, tagline, gallery assets plan, first comment, and launch-day schedule.

REQUIREMENTS:
- A one-line tagline under 60 characters
- A compelling product description
- Gallery asset plan (images/video) with copy
- Maker's first comment that tells the story
- A launch-day hour-by-hour playbook

CONSTRAINTS:
- No feature-list dumps - lead with the problem and outcome
- Assets must show the real product, not abstractions

DEFINITION OF DONE:
- Tagline, description, and first comment are written and reviewed
- Gallery plan specifies every asset with its message
- Launch-day playbook has times, actions, and reply templates
- A pre-launch checklist confirms the product page is ready

COMMON FAILURES TO AVOID:
- Generic taglines like 'The best way to X'
- Launching with placeholder screenshots
- No plan for responding to comments
- Ignoring the first-hours momentum window

Paste this into your AI builder first. It teaches the AI what you want before you give it the build prompt.