Define audience and message hierarchy

Copy converts one reader at a time - pick the reader first.

First time here? Paste the Context Pack first so the AI understands your project - open it from the header above.

Prompt Capsule

Define the messaging foundation for my landing page. I will describe the product below. Produce: the ONE primary audience (specific role/situation, not 'everyone'); their top 3 pains in their own words; the primary transformation the product delivers; the message hierarchy (the one thing they must believe, then supporting points in order); and the single primary action the page drives toward.

MY PRODUCT: [describe here]

Paste into EmergentFull Build: complete implementation prompt with explicit requirements

Quick is short. Full Build is recommended for most steps. Strict forces real logic when the AI keeps faking output.

Actual change check

Expected after this step

A one-audience messaging foundation with hierarchy and primary action.

Should NOT happen

An existing feature broke
A button only logs to console
Data disappears after refresh
Errors fail silently with no visible state

This is what should exist before you continue. If reality does not match, do not move on.

Your notes for this step

Track what changed, failed, or needs follow-up. Notes export with the flow.

Pass the Verify Gate to complete this step

Verify before continuing

Do not move on until every check is true. The complete button stays locked until then.

The audience is specificPains are phrased as the user would say themOne primary action is chosen

Do not continue if…

! Headlines describing the category instead of the outcome
! Feature lists with no benefit translation
! 'Get Started' buttons with no context
! Copy that addresses three audiences and convinces none

If the AI messes this up

Use this when:

- it only made visual forms or placeholder UI
- buttons do nothing or only log to console
- data is not persisted - state disappears on refresh
- something that worked before is now broken

Use this when the AI fakes progress or breaks the feature. It forces a real fix.

The foundation targets multiple audiences. Choose the single highest-value reader and rewrite the pains and hierarchy for them alone.