Waitlist Launch

Launch a waitlist that actually converts: page, incentives, referral loop, and the nurture sequence.

5 steps15 verify checks60-120 minutesWorks with: emergent · chatgpt · claude · cursor

Start Guided Walkthrough

#waitlist #prelaunch #email #referral #landing

The Route

0/5 verified

Design the waitlist offer

People need a reason to join now instead of waiting for launch.

3 checks 02

Build the waitlist page

One page, one action: the email field must actually work.

3 checks 03

Add the referral mechanic

Waitlists grow when members gain by sharing.

3 checks 04

Write the nurture sequence

Keep the list warm with value - silence kills waitlists.

3 checks 05

Plan launch-day conversion

The waitlist's only job is converting when doors open.

3 checks

Every step ends at a Verify Gate. Do not continue until every check passes.

Context Pack

Paste this first. It briefs the AI on requirements, constraints, and the Definition of Done before your first build prompt.

Context Pack

PROJECT CONTEXT:
My product is not ready for everyone yet - I want a waitlist that builds a real audience before launch.

GOAL:
Ship a converting waitlist page with a reason to join now, a referral mechanic, and an email nurture plan.

REQUIREMENTS:
- A waitlist page with a compelling reason to join NOW
- Working email capture with validation and confirmation
- An incentive/position mechanic (early access, perks, referral jumps)
- A 3-5 email nurture sequence
- A launch-day conversion plan for the list

CONSTRAINTS:
- The signup must actually store emails - test it
- No fake counters or fabricated scarcity
- Every email must give value, not just 'still waiting'

DEFINITION OF DONE:
- The page converts visitors with a clear now-reason
- Signups are stored and confirmed
- The nurture sequence is written and scheduled
- Launch-day emails are drafted with a conversion path

COMMON FAILURES TO AVOID:
- A 'join waitlist' form that stores nothing
- No reason to join before launch (why not just wait?)
- Radio silence until launch, then a cold blast
- Fake 'Join 10,000 others' counters

Paste this into your AI builder first. It teaches the AI what you want before you give it the build prompt.