Define content pillars

Pillars make content repeatable instead of random.

First time here? Paste the Context Pack first so the AI understands your project - open it from the header above.

Prompt Capsule

Define TikTok content pillars for my product. I will describe the product and audience below. Produce 3-4 pillars (e.g. problem demos, build-in-public, tips for the audience, before/after transformations), each with: why it fits this audience, 5 example video ideas, and the emotion it targets (curiosity, frustration relief, aspiration). Rank pillars by expected effort-to-impact.

MY PRODUCT AND AUDIENCE: [describe here]

Paste into EmergentFull Build: complete implementation prompt with explicit requirements

Quick is short. Full Build is recommended for most steps. Strict forces real logic when the AI keeps faking output.

Actual change check

Expected after this step

3-4 justified pillars with 5 ideas each, ranked.

Should NOT happen

An existing feature broke
A button only logs to console
Data disappears after refresh
Errors fail silently with no visible state

This is what should exist before you continue. If reality does not match, do not move on.

Your notes for this step

Track what changed, failed, or needs follow-up. Notes export with the flow.

Pass the Verify Gate to complete this step

Verify before continuing

Do not move on until every check is true. The complete button stays locked until then.

Each pillar ties to the audience's interests20 total video ideas existEffort/impact ranking included

Do not continue if…

! Generic 'day in the life' content with no product tie
! Hooks that take 10 seconds to get going
! Unfilmable scripts requiring a production crew
! Posting randomly with no review loop

If the AI messes this up

Use this when:

- it only made visual forms or placeholder UI
- buttons do nothing or only log to console
- data is not persisted - state disappears on refresh
- something that worked before is now broken

Use this when the AI fakes progress or breaks the feature. It forces a real fix.

The pillars are generic content-marketing categories. Rebuild them around this product's specific audience pains and the moments the product visibly wins.